How to Sell TPMS with Seasonal Tyres

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A seasonal tyre change is very important for driver safety and despite the increasing popularity of all-season tyres, Schrader strongly recommends changing to summer tyres once the temperature levels are above 7°C and then back to winter tyres when the temperature drops below 0°C.

Seasonal tyre change might raise some questions by the driver and sometimes complaints due to increased service costs; however, it is your responsibility to explain to customers the benefits of seasonal tyres and servicing TPMS sensors at the same time. We have summarized a few easy responses that can flip the coin and result in much more positive customer experience.

Why choose seasonal tyres instead of all-season tyres?

The answer is simple - unlike all-season tyres, seasonal tyres are designed for optimal performance in specific weather conditions. For example, summer tyres are specifically designed for optimal driving performance in warmer weather, this can mean higher grip levels on wet and dry roads thanks to special tread patterns and compounds. Whereas winter tyres are developed to ensure peak performance in inclement weather conditions, including superior traction and braking distance. Winter tyres are also formulated to produce the grip at low temperatures! Numerous tests have shown that seasonal tyres outperform all-season tyres in any given weather conditions such as rain, snow and ice by providing higher handling, grip levels, and traction.

Why must TPMS be serviced at each tyre change?

Customers must keep in mind that without ensuring proper air pressure and temperature, tyres are unable to perform to their maximum capabilities. Even if they switch to seasonal tyres, without a fully functioning TPMS system, tyres cannot guarantee maximum safety and performance. Apart from the safety aspect, a well-functioning TPMS also significantly reduces fuel consumption and CO2 emissions.

5 tips on storing tyres and TPMS sensors

Do you customers prefer all-season or winter tyres? Do your customers ask about TPMS service?

How to Sell TPMS with Seasonal Tyres

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